Colour like no other

Experience the new BRAVIA range
BRAVIA is fast becoming synonymous with a quality of colour and a clarity of detail that no comparable LCD TV can match - a picture so good it enhances the viewing experience, no matter what you like to watch.

Stunning Detail and Incredible Depth
The human eye is incredibly sensitive. It can see millimetre-sized details from a metre away. With innovative picture enhancement technologies, images are smoother and more realistic than ever before. You’ll see life as you see it everyday and as vivid as you remember it.

Colour and Clarity
Colour is beautiful, but not simple. The human eye has over 6 million sensors to deal with it. With technologies like BRAVIA Engine & Live Colour Creation, BRAVIA creates stunning colour, true to life.

HD Experience
High Definition provides around 4 times more detail and clarity. But BRAVIA goes further, with a range additional picture enhancement technologies, it delivers the ultimate HD viewing experience.

The new BRAVIA TV ad has landed

The third BRAVIA TV ad from Sony had a lot to live up to - its predecessors saw us releasing 250,000 rubber balls in the streets of San Francisco, and covering a Glasgow tower block with 70,000 litres of paint...

Well, this time we've released an army of animated Play-Doh rabbits onto the streets of New York. So, if you want to see what 2.5 tonnes of plasticine bunnies look like, just click on the BRAVIA TV below and enjoy.