LCD TV
LCD Behind Today's Technology
Your perception of television is about to change. Flat panel displays have always been the ultimate aspiration, but now there is a new generation of plasma & LCDs which represent the perfect blend of science and art. You're witnessing a whole new visual era. Within an amazingly thin and lightweight body, LCD TV designs feature everything you'll need to enhance your viewing experience. It is an AV concept that defies convention and exceeds all technological, aesthetic and performance boundaries.

This year sees the biggest ever range of flat panel displays. Eye-catching aesthetics, earpleasing acoustics & digital networking capabilities.

Panasonic's New LCD AI technology uses Active Light Control and Active Contrast/Gamma Control functions, resulting in greater brightness, deeper blacks and superior gradation. Active Contrast/Gamma Control detects the brightness level of the input signal and increases contrast by dynamically extending the output luminance signal. Active Gamma Control uses a method called histogram detection to process the luminance distribution in real-time. Non-linear gamma correction is then used to boost gradation in the luminance areas containing the greatest number of image elements. The result is greater detail, depth and realism than ever before.

Active Light Control
This automatically detects the brightness levels of the input signal and adjusts the backlight accordingly in real-time. This represents a dramatic improvement over conventional LCD TVs, which commonly suffer from insufficient maximum brightness and a lack of depth due to weak black reproduction. The result is a greatly expanded dynamic range from black to white peak, with crisp, natural pictures that assure dynamic viewing.

Quick Motion Picture Response: Overdrive System
Panasonic's advanced Overdrive System technology helps the LX1 series achieve fast response to moving pictures. Pictures appear quickly, and images are clear and sharp with minimal afterimaging. The Overdrive System technology applies "overdrive" to parts of the image that have medium brightness (such as skin tones), where conventional LCD TVs tend to have a lower response speed. This reduces the blurring that can occur in moving pictures.

True High-definition Images: HD (High-definition) Panel
The LX1 series sets a brilliant new standard in high-definition viewing. Boasting an HD panel with approximately 983,000 (1,280 x 768) pixels, these models relay all the detailed beauty of high-definition broadcasts and other high-image-quality sources. And, thanks to the industry's highest levels of brightness (450 cd/m2) and contrast (500:1),they reproduce high-quality, true-to-life images from any HD source. The LX20 series also offers a wide, 170? viewing angle both vertically and horizontally, so you enjoy the same vivid, beautiful images from virtually any angle.

True-to-life, High-impact Stereo Sound:
Wing-type Stereo 4-Speakers Featuring two-way four-speakers on both sides of the screen, this sound system focuses the sound at the centre of the screen, and provides superb, true-to- life stereo imaging. Speaker units are housed in a bass-reflex speaker box that provides a flat frequency response all the way down to the extra-low frequency range for a deeper, richer bass. Easy Playback of Digital Snapshots: SD/PC Card Slots SD and PC card slots on the front panel give you an easy way to play back still pictures from various memory cards. Photos can be viewed as a slide show or in photo-album format. You can also easily rotate images using the remote control.

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